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Why Your Storefront Windows Need a Continuous Makeover

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Why Your Storefront Windows Need a Continuous Makeover
Click number:- Release time:2017-09-21

Updating your window displays regularly shows people walking or driving by that your product selection is fresh. And it’s only there for a limited time. This is one of the best ways to bring customers in!

Will they enter, or will they pass you by?

Once upon a time, the purpose of storefront windows was simply to show a passersby what kind of merchandise they could find inside. The display was there to inform, not overtly sell, so it didn’t require much imagination.

Today, your storefront windows play an important role in visual merchandising. They can sell your products silently as a salesperson. They definitely influence shopper decisions to enter your store, but making that decision is complex. To convert window shoppers into buyers, you must appeal to their sense of intrigue. And to their impulsive side.

You have to tell a bigger story

Think of your window as an ad for your store. It has to say a lot, quickly, because you have just 2.5 seconds to grab someone’s attention. Your window has to give them an idea what you sell and reveal your brand’s personality – both reasons to choose your store over the one down the street (or down the mall). This takes creativity, but the key is simplicity.

Choose one item to be your focal point, and position it at eye-level, because eye-level is most eye-catching. Make your focal point big enough for pedestrians to see as they’re approaching your store.

Your window offers a 3-dimensional opportunity to catch the eye, so vary the height, width, and depth of elements within your display.

Add seasonal colors and props to get people excited to buy products that are in-season.

How often do you change your window?

You can change storefront windows as often as every couple of weeks — at least monthly. Carry your new theme inside, too, to give your merchandise displays and entire store a new and an inviting look.

Jewelry Window Display